Want more Listeners,
Fans, Gigs, and Followers?
Know when Sony, BBC Radio, or a festival booker visits your site. See which Instagram post actually drove Spotify streams. Connect your ad spend to real fans, not just clicks.
The major labels have data teams. Now you have Musicata.
You already check these. Every morning.
Spotify for Artists. YouTube Studio. Instagram Insights. Facebook. Maybe Apple Music Connect if you're thorough.
You're spending real money.
You have no idea if it's working.
Last month you ran a Facebook campaign. £150 on ads pushing your new single. Facebook said you got 847 clicks. Great, right?
But here's what Facebook will never tell you: Did any of those clicks become streams?
Spotify shows your streams went up that week. Was it the ad? Was it the playlist placement? Was it that TikTok someone made? You'll never know. The platforms don't talk to each other.
You're not short on data. You're short on answers.
"There is presently no way to definitively attribute any streams to ad-clicking audiences."- Music Ally, 2022
Industry professionals call this situation "heartbreaking" - estimating it wastes millions of dollars across the industry. And that's the major labels with data teams. Imagine being an indie artist spending your own money.
What you can track today
| Platform | What It Shows | What It Can't Tell You |
|---|---|---|
| Facebook Ads | 847 clicks, £0.18 CPC | Did any become fans? |
| Spotify for Artists | +312 streams this week | Which promo drove them? |
| Instagram Insights | 2.3K story views | Did anyone click through to music? |
| YouTube Studio | 194 video views | Were any industry people? |
| Google Analytics | 89 website visitors | Should you care about any of them? |
You have five dashboards. Zero of them can answer: "Should I spend another £150 on that campaign?"
Meanwhile, things are happening you don't know about.
A playlist curator clicked your Linktree last Tuesday. They listened to 30 seconds of your track and left. You had no idea they were there.
An A&R scout from a major label Googled "UK indie rock 2026" and landed on your EPK page. They spent 4 minutes reading. Then moved on. You never knew.
Your Instagram story drove 47 Spotify streams - your best performing content this month. But you kept posting carousels because the "likes" were higher. Wrong metric.
Every day, you're making decisions in the dark. Where to tour. What to post. Whether to keep spending on ads. Whether anyone important is paying attention.
The major labels have entire teams figuring this out. You have... tabs.
What if you could actually close the loop?
Imagine running a Facebook ad and knowing - actually knowing - that it drove 47 Spotify streams and 12 saves at £0.42 per real fan.
Imagine seeing that Bristol has 3x more engaged listeners than Birmingham before you book your next gig.
Imagine getting an alert when someone from BBC Radio, Sony Music, or a festival booking agency visits your site.
Imagine asking "did that work?" and getting a real answer.
This isn't about more data. It's about clarity.
This is what decision-ready data looks like.
Musicata sits above the silos. We don't replace Spotify - we explain it.
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See Your Data Come to Life
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Meet Harmonix
Your AI agent that never sleeps. Every 24 hours, Harmonix pulls together everything - and tells you what it means.
Every 24 hours, Harmonix ingests:
All of it. Processed. Correlated. Turned into answers you can act on.
Then every morning, you get this:
Harmonix
Daily Briefing - 7:00 AM
Good morning.
Your Bristol fans are 3x more engaged than London right now. If you're planning dates, start there.
That Instagram Story yesterday? It drove 47 Spotify streams at £0.31 each. Your best content format this month. The carousels you've been posting? 6 streams. Stop doing those.
Sony Music UK visited your EPK at 11:47pm. They found you via Google - searched "UK indie electronic 2026." Time on page: 4 minutes. That's not casual browsing.
The momentum is real. Keep going.
- Harmonix
No dashboards to check. No tabs to juggle. Just clarity, delivered.
Meet Harmonix"We finally know which ads work. Last month we cut our Facebook spend by 40% and got more streams, because Musicata showed us Instagram was doing the heavy lifting."
- Independent artist, Bristol
"Got a Scout Alert that BBC Radio 6 visited our EPK. Two weeks later, they played our track. Coincidence? Maybe. But we knew they were interested."
- Band manager, Manchester
The difference between a hobby and a career is data.
Major labels have entire teams analysing this stuff. Musicata gives you the same attention tracking for less than a set of guitar strings.
Start free. No credit card required.