We use storage technologies to remember your settings and, only with your consent, measure on-page engagement or advertising performance. External services such as the merch shop provide their own privacy controls.
Strictly necessaryAlways on
Essential cookies for the site to function. Cannot be disabled.
musicata_sessionSession
Maintains your login state across pages.
musicata_consent1 year
Remembers your cookie preferences.
mi_ec_dismissed30 days
Remembers that you dismissed an email sign-up prompt.
Campaign email hand-offSession
Stores an email you submit only for the current tab while an email gate, pre-save return or linked download completes.
Functional
Remembers preferences and settings for a more personalised experience. Embedded services may provide separate privacy controls.
musicata_prefs1 year
Stores your UI preferences (theme, display settings).
Performance
Helps us understand on-site use and filter automated traffic. Groove and Google Analytics load only after you choose this category.
musicata_engagement24 hours
First-party. Tracks scroll depth and active time on customer sites.
mus_vid1 year
First-party pseudonymous visitor identifier used by Groove for on-site engagement analysis and bot filtering.
mus_utmSession
Session storage for campaign-source information such as UTM, gclid and fbclid values.
Device informationWith consent
Groove derives pseudonymous hashes from browser and device capabilities, including canvas, WebGL and audio characteristics, and records interaction summaries. These are not loaded under Essential only.
_ga2 years
Google Analytics. Distinguishes unique visitors. IP-anonymised.
_ga_*2 years
Google Analytics. Persists session state for our GA4 property.
_gid24 hours
Google Analytics. Distinguishes users (legacy / fallback).
Marketing
Third-party pixels used to measure advertising effectiveness. They load only after you choose this category and are also subject to the provider's privacy terms.
_fbp90 days
Meta Pixel. Identifies the browser for ad measurement.
_fbc90 days
Meta Pixel. Stores click identifiers from Facebook ad links.
TikTok Pixel identifiersUp to 13 months
Customer-configured TikTok campaign measurement on eligible campaign pages. It loads only after Marketing consent.
