FOR IMMEDIATE RELEASE
From Royalties to Revival: Music Intel and CIPHA unveil Catalogue Activation
South East, UK - 15 September 2026
Music Intel Ltd and CIPHA Studio today announced the launch of Catalogue Activation, a new service combining music data intelligence, rapid creative development and measured audience response.
Music catalogue investment has recently brought huge attention to superstar rights and headline acquisitions. Yet the biggest hits are not the only music with untapped potential.
Catalogue Activation is built to answer one simple question: with the right attention what could this music catalogue do next?
THE MUSIC BETWEEN THE HEADLINES
The largest music catalogues already have the capital, teams, budgets and regular campaigns behind them. Catalogue Activation is designed for the broad and currently underserviced range of music sitting just below that level.
Some catalogues contain several recognised songs and an established audience. Others may have one track, one territory, one genre community or a loyal group of listeners who still care about the music.
What they share is that they are no longer receiving active artistic development or targeted creative promotion.
Most catalogue analysis tells an owner what the music has earned and what it may be worth. Catalogue Activation goes further. It identifies where an opportunity may exist, creates something new from that intelligence and tests it with a relevant audience.
If you own or manage a music catalogue that is earning quietly rather than dominating the headlines Catalogue Activation is built for you. If you would like a new approach to rights evaluation then Catalogue Activation is a new tool now at your disposal.
HOW CATALOGUE ACTIVATION WORKS
Music Intel supplies the data intelligence, identifying the artists, songs, audiences and territories most underserved and now worth exploring.
CIPHA then turns that insight and those findings into new creative material through its pioneering ProtoMix process. A ProtoMix sits between a demo and a finished master and can be created in as little as 7-10 days.
The 5 x Stage Catalogue Activation process:
- Find an underserved opportunity within an existing music catalogue
- Focus on the artist, songs and audiences most worth exploring
- Quickly create new aligned material through the CIPHA ProtoMix process
- Put that material in front of a relevant audience via socials and streaming channels
- Measure the audience response and decide whether to develop, invest or investigate further
Clients receive more than another catalogue report. They leave with a focused opportunity, real creative material and evidence to support the next commercial decision.
“The biggest music catalogues are not short of attention. We are interested in the many other catalogues that are still being heard and still mean something to people, but are no longer being actively worked.
“If you own music that is quietly earning, has a loyal following or contains a song people still recognise, Catalogue Activation gives you a practical way to find out whether there is more value waiting to be created.
“Music Intel finds the opportunity, CIPHA brings it to life and the audience helps show us what should happen next.” www.musicintel.co.uk
“A great song does not stop being great because it is no longer part of the release cycle. Some music catalogues need more than a reissue or another playlist pitch. They need a new creative reason for people to care.
“Through our ProtoMix process, we can take a focused opportunity and turn it into original new material in as little as 7-10 days. That gives the owner something real to test, rather than another theory about what might work.
“That is the missing link between music catalogue analysis and genuine Catalogue Activation.” www.cipha.co.uk/protomix
CATALOGUE ACTIVATION ENQUIRIES
Catalogue Activation is now open to labels, publishers, managers, artists, rights owners, investors and funds with music catalogues that are still earning, remembered or followed, but are not being actively developed.