PRESS RELEASE
Music Intel and CIPHA launch Catalogue Activation
South East, UK
Music Intel Ltd and CIPHA Studio have launched Catalogue Activation. It uses music data to find overlooked catalogue music, makes new material from it and tests it with listeners.
Music catalogue investment has recently brought huge attention to superstar rights and headline acquisitions. Yet the biggest hits are not the only music with untapped potential.
Catalogue Activation is built to answer one simple question: with the right attention what could this music catalogue do next?
Who it’s for
The largest music catalogues already have the capital, teams, budgets and regular campaigns behind them. Catalogue Activation is designed for the broad and currently underserviced range of music sitting just below that level.
Some catalogues contain several recognised songs and an established audience. Others may have one track, one territory, one genre community or a loyal group of listeners who still care about the music.
What they share is that they are no longer receiving active artistic development or targeted creative promotion.
Most catalogue analysis tells an owner what the music has earned and what it may be worth. Catalogue Activation goes further. It identifies where an opportunity may exist, creates something new from that intelligence and tests it with a relevant audience.
How Catalogue Activation works
Music Intel supplies the data intelligence, identifying the artists, songs, audiences and territories most underserved and now worth exploring.
CIPHA then turns those findings into new music with its ProtoMix process. A ProtoMix sits between a demo and a finished master and can be created in as little as 7-10 days.
The 5 x Stage Catalogue Activation process:
- Find an underserved opportunity within an existing music catalogue
- Focus on the artist, songs and audiences most worth exploring
- Quickly create new aligned material through the CIPHA ProtoMix process
- Put that material in front of a relevant audience via socials and streaming channels
- Measure the audience response and decide whether to develop, invest or investigate further
Clients get a clear opportunity, new music and audience data for their next decision.
“The biggest music catalogues are not short of attention. We are interested in the many other catalogues that are still being heard and still mean something to people, but are no longer being actively worked.
“If you own music that is quietly earning, has a loyal following or contains a song people still recognise, Catalogue Activation gives you a practical way to find out whether there is more value waiting to be created.
“Music Intel finds the opportunity, CIPHA brings it to life and the audience helps show us what should happen next.”
“A great song does not stop being great because it is no longer part of the release cycle. Some music catalogues need more than a reissue or another playlist pitch. They need a new creative reason for people to care.
“Through our ProtoMix process, we can take a focused opportunity and turn it into original new material in as little as 7-10 days. That gives the owner something real to test, rather than another theory about what might work.
“That is the missing link between music catalogue analysis and genuine Catalogue Activation.”
Catalogue Activation enquiries
Catalogue Activation is now open to labels, publishers, managers, artists, rights owners, investors and funds with music catalogues that are still earning, remembered or followed, but are not being actively developed.
nick@musicintel.co.uk | dan@cipha.co.uk
www.musicintel.co.uk | www.cipha.co.uk/protomix
About Music Intel Ltd
Music Intel Ltd is an independent UK music technology company. Its software brings artist, audience, streaming, campaign and touring data together to help music businesses make better decisions.