A tour is a sequence of commitments - flights, venues, crew, marketing - made months before the first ticket is sold. The numbers you use to make those commitments are usually last year s. We measure city-level listening intent, ticket-price signal, and venue-capacity fit daily across 105 territories. Route the tour to that, not to a gut feel.
Where the audience is, city by city, week by week. Venue-capacity fit. Secondary-market demand. Radius-clause awareness. The routing you would build if you had three analysts at your back.
Ticket-price elasticity, support-slot matchups, competing-tour density. The numbers that justify the fee in the agency deal review.
A defined, fixed-fee deliverable for a single tour: routing brief, venue fit, pricing ceiling, support recommendations, risk register. Delivered in ten working days.
For agencies with 10+ artists, an annual seat licence at agency level rather than per-act. Research desk access, bulk cross-artist analysis, and a monthly agency briefing.
The touring side of the industry does not buy intelligence the way a record label does. A tour manager wants one tour, now. An agent wants a standing agency-wide licence. A promoter wants market depth on the dates they are booking. We shape the engagement to each.
Tour Brief is the fastest way in - fixed fee, ten working days, one tour, one PDF. If it lands, we scope annual coverage from there.
Tour Brief is fixed fee. Agency seat licences are annual, keyed to responsible-roster size. Per-artist tour coverage sits between the two. There is no public price card.
Tell us whether you are working one tour, one roster, or one agency. We will price the right shape on the call.
Open a touring conversation→No. Those are consumer discovery surfaces. We produce the operator-facing intelligence that shapes the tour before it is announced. We sit upstream of ticketing; we do not replace it.
City-level streaming attribution is directional, not forensic - we are honest about this. It is accurate enough to compare Manchester with Birmingham, Warsaw with Krakow. It is not accurate enough to tell you the exact number of fans in a 2,500-capacity venue. We report confidence bands, not point estimates.
A routing recommendation ranked by demand / cost ratio, venue-capacity fits per city with confidence bands, a pricing ceiling per market, three support-slot candidates ranked on fit, a radius-clause risk register, and a territory-by-territory settlement expectation. Fifteen pages, delivered PDF.
Complementary. Promoter data tells you what happened. We tell you what to expect. Most tour managers run ours pre-tour and reconcile against promoter data post-tour. The variance is where the next tour gets smarter.
Agencies get agency-scoped data across their responsible roster. Managers get manager-scoped data across their roster. Individual tour managers get tour-scoped briefs. The engine is the same; the access surface is role-appropriate.
Tell us the act, the rough window, and the territories you are considering. If Tour Brief is the right shape we will scope it and deliver in ten working days.
Open a touring conversation→